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Marketing

Landing Page Tips

Landing Page 101: Simple Tips to Turn Visitors Into Customers

  • December 20, 2024
  • Leo Abbu Jr.
  • Business Growth, Digital Marketing, Marketing
Imagine launching your dream business. Visitors flood your website, but no one takes action. Frustrating, right? That’s where a well-designed landing page can change the game. In this guide,...
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Create Engaging Videos Without the Tech Skills

How AI Can Help You Create Engaging Videos Without the Tech Skills

  • December 13, 2024
  • Leo Abbu Jr.
  • AI, Creative, Digital Marketing, Marketing, Strategy, Technology
Creating professional videos has traditionally been a skill reserved for tech-savvy marketers or businesses with large budgets. Video editing software can be overwhelming, and hiring professionals is expensive. But...
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AI in Advertising

AI in Advertising: Everything You Need to Know

  • December 4, 2024
  • Leo Abbu Jr.
  • AI, Business, Business Growth, Digital Marketing, Marketing
Have you ever scrolled through your favorite app and thought, “How do they know exactly what I’m looking for?” Or noticed an ad so spot-on that it felt like...
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AI decoding customer behavior for actionable marketing insights

How AI Can Help You Understand Your Customers Better

  • November 29, 2024
  • Leo Abbu Jr.
  • AI, Business, Business Growth, Digital Marketing, Marketing, Strategy
Every interaction your customers have with your brand—whether a click, a purchase, or a social media comment—contains a wealth of untapped insights. But in a world drowning in data,...
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Understanding Consumer Behavior in Marketing

Understanding Consumer Behavior: How to Tailor Your Marketing Efforts

  • November 21, 2024
  • Leo Abbu Jr.
  • Business, Business Growth, Digital Marketing, Marketing, Strategy
Have you ever come across a marketing campaign that feels like it’s been designed just for you? It connects with your needs, understands your challenges, and offers exactly what...
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Content Repurposing

Content Repurposing: How to Make the Most of Your Marketing Materials

  • November 14, 2024
  • Leo Abbu Jr.
  • Business, Business Growth, Consulting, Creative, Digital Marketing, Marketing, Strategy
Whether you’re looking to save time, expand your reach, or strengthen your brand’s presence, content repurposing can help you make the most of your marketing efforts. Let’s dive in...
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Email Marketing Building and Nurturing a Quality Subscriber List

Email Marketing: Building and Nurturing a Quality Subscriber List

  • November 7, 2024
  • Leo Abbu Jr.
  • Business, Business Growth, Digital Marketing, Marketing
Why does subscriber quality matter so much? Simply put, a list full of engaged, interested people drives better results than a massive list of unengaged or irrelevant contacts. Imagine...
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Digital Marketing Metrics

5 Key Digital Marketing Metrics Every Marketer Should Track for Growth

  • October 25, 2024
  • Leo Abbu Jr.
  • Business, Business Growth, Digital Marketing, Marketing, Strategy
With so many metrics available, it's easy to get lost in the details and wonder, "Am I even looking at the right things?" The truth is, not every number...
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Get Your Team On Board with AI

How to Get Your Team On Board with AI for Digital Marketing Success

  • October 18, 2024
  • Leo Abbu Jr.
  • AI, Business, Business Growth, Digital Marketing, Management, Marketing, Strategy, Technology
Imagine increasing your team’s productivity by 40%, saving time on repetitive tasks, and improving your marketing results—all without hiring extra staff. It sounds too good to be true, right?...
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canva for business

Why Canva is an Essential Tool for Every Business

  • October 11, 2024
  • Leo Abbu Jr.
  • Business, Business Growth, Creative, Digital Marketing, Marketing, Strategy
Running a business means handling many moving parts—especially when it comes to marketing. And one thing that can’t be overlooked? Visual content. Your brand’s success depends heavily on how...
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