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digital marketing

Responding to Bad Reviews

Common Pitfalls to Avoid When Responding to Bad Reviews

  • March 7, 2025
  • Leo Abbu Jr.
  • Business, Business Growth, Digital Marketing, Marketing, Strategy
Online reviews directly impact your business growth. According to studies, 93% of consumers read reviews before purchasing, and a single negative review can reduce conversion rates by up to...
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AI pipelines

AI Pipelines Are Taking Over Marketing—Here’s How to Stay Ahead

  • February 21, 2025
  • Leo Abbu Jr.
  • AI, Business, Business Growth, Digital Marketing, Marketing, Strategy
Marketing today isn’t just about creating great content or running ads—it’s about making sense of massive amounts of data in real time. Businesses generate millions of data points every...
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Digital PR Strategy

Why Digital PR Is a Must for Businesses & How It Drives Real Growth

  • January 23, 2025
  • Leo Abbu Jr.
  • Business, Business Growth, Digital Marketing, Marketing, Strategy
You’ve poured time, effort, and passion into building your business. You’ve got a solid product, a great website, and maybe even some social media presence. But something’s missing—people don’t...
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Content Repurposing

Content Repurposing: How to Make the Most of Your Marketing Materials

  • November 14, 2024
  • Leo Abbu Jr.
  • Business, Business Growth, Consulting, Creative, Digital Marketing, Marketing, Strategy
Whether you’re looking to save time, expand your reach, or strengthen your brand’s presence, content repurposing can help you make the most of your marketing efforts. Let’s dive in...
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Content Marketing Strategies

Effective Content Marketing Strategies to Boost Business Growth

  • November 1, 2024
  • Leo Abbu Jr.
  • Business Growth, Digital Marketing, Empowerment, Strategy
If you’ve been looking for ways to elevate your marketing game, this guide will walk you through effective content marketing strategies that are simple to apply but powerful enough...
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email marketing

Why Email Marketing Still Matters and How to Do It Right

  • September 23, 2024
  • Leo Abbu Jr.
  • AI, Business Growth, Digital Marketing, Marketing, Strategy
With so many new marketing trends popping up every year, some people may think that email marketing is outdated. But that couldn't be further from the truth. Email marketing...
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women entrepreneurs

Inspiring Women Business Owners with AI at Women Elevating Women (WEW) Conference

  • November 27, 2023
  • Leo Abbu Jr.
  • AI, Business, Development, Empowerment, Events, Speaking
In Minneapolis, Minnesota, Alicia Lyttle took center stage as a featured speaker at the Women Elevating Women (W.E.W.) Conference. It’s an empowering event organized by Betty Hines, the Founder...
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