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marketing strategy

fixing broken marketing strategies

Why a Big Budget Won’t Fix a Broken Marketing Strategy

  • May 1, 2025
  • Leo Abbu Jr.
  • Business, Business Growth, Digital Marketing, Marketing, Strategy, Uncategorized
Some businesses believe throwing more money at digital marketing will solve their problems. More ads. More clicks. More content. But if the foundation is flawed, the results will be,...
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rebrand your business

How to Rebrand Your Business with Purpose (Not Just a New Logo)

  • April 18, 2025
  • Leo Abbu Jr.
  • AI, Business, Business Growth, Digital Marketing, Marketing, Strategy
Thinking about a rebrand? This guide breaks down how to rebrand your business with clarity, confidence, and long-term results.
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Direct Traffic Drop

7 Shocking Reasons Your Direct Traffic Can Suddenly Drop (And How to Fix Them)

  • February 13, 2025
  • Leo Abbu Jr.
  • Business, Business Growth, Digital Marketing, Management, Marketing, Strategy, Technology
You check your website analytics like you always do, but today, something looks wrong. Your direct traffic—those visitors who usually come straight to your site—has suddenly dropped. No warning,...
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Digital PR Strategy

Why Digital PR Is a Must for Businesses & How It Drives Real Growth

  • January 23, 2025
  • Leo Abbu Jr.
  • Business, Business Growth, Digital Marketing, Marketing, Strategy
You’ve poured time, effort, and passion into building your business. You’ve got a solid product, a great website, and maybe even some social media presence. But something’s missing—people don’t...
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AI Digital Marketing Trends

Mastering Marketing in 2025: Future-Ready Strategies for Real Business Growth

  • January 3, 2025
  • Leo Abbu Jr.
  • AI, Business, Business Growth, Digital Marketing, Marketing, Strategy
Imagine a world where your marketing efforts aren’t just seen—they’re felt. Welcome to 2025, where businesses succeed by creating experiences that matter. It’s not about shouting louder; it’s about...
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email marketing

Why Email Marketing Still Matters and How to Do It Right

  • September 23, 2024
  • Leo Abbu Jr.
  • AI, Business Growth, Digital Marketing, Marketing, Strategy
With so many new marketing trends popping up every year, some people may think that email marketing is outdated. But that couldn't be further from the truth. Email marketing...
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women entrepreneurs

Inspiring Women Business Owners with AI at Women Elevating Women (WEW) Conference

  • November 27, 2023
  • Leo Abbu Jr.
  • AI, Business, Development, Empowerment, Events, Speaking
In Minneapolis, Minnesota, Alicia Lyttle took center stage as a featured speaker at the Women Elevating Women (W.E.W.) Conference. It’s an empowering event organized by Betty Hines, the Founder...
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