Your customers are reading text messages. In fact, they’re reading them more than anything else. What is the open rate for SMS messages? Around 98%. That’s not just a good number—it’s the kind of number marketers dream about.
But here’s the real question: What are you saying in those texts?
At Monetized Marketing, we help entrepreneurs and businesses bridge the gap between smart ideas and real-world digital marketing execution. When it comes to SMS marketing strategy, there’s a big difference between sending a message and sending one that actually converts.
Let’s talk about how to do it right.
Why SMS Still Works (and Works Fast)
We live in a world of information overload. Social feeds move fast. Emails get buried. But text messages? Those get read.
Here’s why your SMS marketing strategy should matter:
- Direct access: Your customer’s phone is within reach 24/7.
- High engagement: Most texts are opened in under 3 minutes.
- Minimal friction: No logins, no loading, just a quick read and response.
This is your most immediate line to your audience. But with great power comes great responsibility.
The Golden Rule: Don’t Text Like a Robot
Your SMS marketing strategy isn’t just about logistics—it’s about language. Texting should feel human, not corporate. Personal, not promotional. Helpful, not spammy.
Here’s what that looks like:
- “Hey John, just a heads-up—your free webinar access link expires tonight.”
- “We saved you 15% off your favorite product. Ready to claim it?”
Here’s what it doesn’t look like:
- “FINAL SALE! CLICK NOW TO SAVE! 🔥🔥🔥”
Text messages should feel like they came from a friend—one with good timing and something useful to say.
Make Your Texts Make Sense (Timing + Context = Trust)
Context is everything. If your customers signed up for tips on social media growth, don’t hit them with a random flash sale the next day. Build a bridge. Tie every message back to the why behind their opt-in.
Also, time matters.
- Avoid early mornings or late nights.
- Test send times based on your audience’s activity.
- Think of your texts like nudges, not interruptions.
Respect their attention, and they’ll start paying closer attention.
Smart Automation + AI = Scalable Conversations
Automation doesn’t have to be cold. With the right tech, it can feel seamless and thoughtful. SMS marketing platforms like Klaviyo, Postscript, and Attentive now use AI and behavioral data to send the right message at the right time.
Here’s how AI can improve your SMS marketing strategy:
- Predictive sending: AI tools learn the best time for each user.
- Dynamic segmentation: Group contacts based on behavior, purchases, or location—automatically.
- Conversational AI: Bots can now handle basic replies, freeing up your team and creating real engagement.
This isn’t just about texting more. It’s about texting better.
What to Say (and What Not To)
Great SMS marketing strategies follow one simple test: Would I appreciate getting this text? If the answer is no, don’t send it.
Here’s what works:
- Short, clear offers (“Your seat is confirmed! Here’s your VIP link.”)
- Reminders (“Just a heads-up—our live training starts in 1 hour.”)
- Exclusivity (“You’re on the early access list—this deal goes live in 10 minutes.”)
- Follow-ups (“We noticed you didn’t finish signing up. Need help?”)
What doesn’t work:
- Spammy sales push
- Long, wordy explanations
- Unclear calls to action
- Messages without permission
Permission First, Always
Let’s be real: sending texts without permission is a fast way to ruin your brand’s reputation—and get into legal trouble. A smart SMS marketing strategy is always compliant.
Here’s what to do:
- Get explicit opt-in consent (think checkboxes, not assumptions).
- Tell people what they’re signing up for and how often you’ll text.
- Make opt-outs easy (and immediate).
- Stay aligned with TCPA and CAN-SPAM rules.
Compliance isn’t just the law—it’s a signal of trust. And trust is what turns subscribers into customers.
Real-World Results: Why It’s Worth It
A strong SMS marketing strategy can help your business:
- Boost event attendance
- Reduce cart abandonment
- Launch offers instantly
- Build long-term loyalty
- Stay top-of-mind (without being annoying)
The results speak for themselves—when done right, SMS converts. Fast.
Text With Purpose
SMS marketing isn’t about blasting messages—it’s about building relationships through relevance. The brands that win in mobile today aren’t the loudest. They’re the smartest. The ones who understand timing, tone, and technology.
At Monetized Marketing, we don’t just talk about innovation—we teach it. So, if you’re ready to move beyond email opens and social scrolls, it might be time to start texting. But do it with strategy. Do it with empathy.
And above all—do it with purpose.